Sizing
Our sizes are for real women, none of this skimpy skinny malinky stuff that cuts you into ribbons. We believe that beautiful underwear should feel as good as it looks and that it should feel like a present to yourself when you put it on.
All our styles are generously cut, even the thong is designed for comfort. The shorts and briefs are designed to cup the bum, not cut across it.
We're basing our sizes on those commonly used by the market leader in underwear, the business that has 30% of the UK undies market. Can you guess who it is?
